Berty & Gerty started life amid the rough and tumble of London's Brick Lane Market as a Sunday morning vintage stall in 2002. After attracting a cult following amongst the East End crowd of young artists and fashion students the stall transferred full time to the rock and roll environment of Camden. In January 2006, the first Berty and Gerty boutique opened in Camden Lock; offering an exquisite treasure trove of hand selected vintage, pop and contemporary fashion. The boutique now attracts an ever-increasing number of customers and celebrities, as well as catering for stylists sourcing props for use in fashion shoots and films. The online boutique was launched in Summer 2007 with an emphasis on pop and contemporary fashion accessories. In March 2009 Berty and Gerty opened a second Vintage clothing shop in the West Yard at Camden Lock.